The Digital Skinny

Does sound have an alignment with consumer behavior? Online branding guru Martin Lindstrom thinks so. Marketers depend upon the sense of sight in advertising, often neglecting the power of sound.  Using neuroscience to help fine tune advertising strategies makes sense, according to Lindstrom.

Lindstrom and sound-identity company Elias Arts gathered 50 volunteers to measure facial, pupil and brain-wave responses to certain sounds.  Their responses help marketers better understand what consumers respond to most, which can ultimately assist in more strategic advertising plans.

While Lindstrom produced a top ten list of branded and one for non-branded sounds, here’s a blend of each that will resonate with just about anyone:

1. Baby’s giggle
2. Intel’s bong
3. Vibrating phone
4. Cash register ring
5. National Geographic theme
6. MTV theme
7. T-Mobile ringtone
8. McDonald’s theme
9. Star Spangled Banner
10. State Farm theme

Can you hear them now?

An inspirational sales message from Rob Seaver,
VP Strategic Marketing, R and R Images

Said the little red rooster, “Gosh all hemlock. Things are tough
Seems worms are getting scarcer, and I cannot find enough.
What’s become of all those fat ones is a mystery to me;
There were thousands through that rainy spell – now where can they all be?”

The Old Black Hen who heard him didn’t grumble or complain,
She had gone through lots of dry spells, she had lived through floods of rain,
So she flew upon the grindstone, and she gave her claws a whet,
As she said “I’ve never seen the time that there weren’t worms to get.”
She picked a new and un-dug spot; the earth was hard and firm.
The little rooster jeered, “New hard ground? That’s no place for a worm!”
The Old Black Hen just spread her feel, and she dug both fast and free…
“I must go to the worms,” she said, “the worms won’t come to me.”

The rooster vainly spent his day, through habit, by the ways
Where fat round worms had passed in squads back in the rainy days.
When nightfall found him supper-less, he growled in accents rough,
“I’m as hungry as a fowl can be. Conditions sure are tough.”
He turned to the Old Black Hen and said, “It’s even worse with you.
For you’re not only hungry, but you must be tired too.
I rested while I watched for worms, so I feel fairly pert;
But how are you? Without worms too? And after all that work?”

The Old Black Hen hopped to her perch and drooped her eyes to sleep,
And murmured in a drowsy tone, “Young man, hear this and weep:
I’m full of worms and happy, for I’ve dined both long and well.
The worms are there as always – but I had to dig like hell!”

Oh, here and there red roosters still, are holding sales positions.
They cannot do much business now because of ‘poor conditions’,
But soon as ‘things’ get right again, they’ll sell a hundred firms —
Meanwhile the old black hens are out and gobbling up the worms.

At R and R Images, Inc. we truly take this message to heart, and dig like hell. Whether its in taking care of a client or researching and implementing the latest technology or leading the pack we do it all with a ton of hard work and determination.