QR Code
QR (quick response) codes are images that compact data into graphic form. They work by using a camera phone equipped with reader software (many are free), then scanning the image of the QR Code which makes the phone’s browser open and redirect to a URL, text message or phone number. The love affair that Americans have with their smart phones ensures QR codes to be the hottest new marketing tool available in terms of ROI.
QR codes can boost the response of direct marketing campaigns exponentially. They are easy and quick to use—point and scan, and your prospect has your message. Here are six solid reasons to use QR codes in direct marketing:
1. The road from prospect to the message/offer just got shorter
With QR codes, prospects no longer have to write down or type a lengthy URL into their phone browser or computer–all they have to do is point their camera and scan —and your message is literally in their hands.
2. Response tracking made simple.
This is the gold behind the code. QR codes are great for tracking a bevy of helpful, usable information, such as identifying what offers are working, who is responding, buying patterns, geographical location, etc. These are particularly helpful when performing a test in direct marketing—the QR codes will define which version of the campaign worked best. This information will assist in the fine-tuning of the list for an even stronger response with the next campaign.
3. Reach new customers.
The wow factor enamors “QR code evangelists” (aka techies) to the point that they share the technology with anyone who will listen, creating introductions to potential customers. Additionally, the wow factor of QR codes shows your existing and potential customers that you are technologically savvy.
4. Say more with less.
Ever think your direct mail piece needs more information on it? Keep your direct mail message short, sweet and clean. QR codes are the answer—point your customers to a dedicated web page that says it all.
5. Immediate conversion.
Direct prospects to a URL that has a special offer, a coupon, a survey, etc., instantly.
6. QR codes are viral.
Consider QR codes the “word of mouth” vehicle for technology. Prospects can share them with others via their phone or computer. This is where the wow factor play is huge.
Other applications for QR codes that offer new ways to relate to customers, besides direct mail, include:
- Print ads
- Billboards/signage/banners
- Branded clothing
- Banner ads
- Post cards
- POS displays
- Business cards
- Register receipts
- Bill statements
These applications can include the following types of information:
- Promotional landing pages
- Entry forms and surveys
- Product demos, video and reviews
- Reservation systems
- Scanable/downloadable coupons
- Product/service/business details
- Contact details
- Offer details
- Event details
- Directions
- Link to your YouTube video
Will QR codes save the print industry?
The print industry (newspapers and magazines) is banking on QR codes to save them from extinction. Magazines and newspapers will save money from printing fewer pages by using QR codes to “jump” the articles to an online location. Ads will use QR codes to track response and hopefully warrant healthy ad rates.
The application for QR codes is huge—if you can think it, you can do it. It’s already been used on cakes, candies and cookies. What application can you think of to use QR codes?
Download a free QR code at www.kaywa.com or www.beetagg.com.
Hi I’m working on a site that will help with all this including shortening the qr code. Also hook your qr code to an SMS message.
have you seen this one: Saving the World — Mobio has an App for that. — TheTelecomBlog.com http://is.gd/74j0v . pretty cool use of qr code!
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