Ashley Key
by Jackie Eldridge
Our creative team just had a brainstorming session for new marketing ideas that will help build our clients’ businesses. We came up with a dozen ideas or more—all really good ideas that would add revenue to any business. Unanimously, we decided these great ideas wouldn’t be nearly as effective without the gold.
We think advertising used to be relatively easy. You put an ad in the local paper and maybe bought a radio spot or two, and you’d touch your target market. It doesn’t work that way any more. Media saturation has done that for us. Too many choices; too expensive. Today, advertisers are spending more money on advertising, garnering fewer results.
So, what do you do for marketing now, that’s cost effective and reaches your target market? Well, think about it…the reason print media reigned as the primary medium for so many decades is their carefully manicured subscription bases. These bases were their gold…the same gold you need today.
What’s the gold we’re talking about? The gold we’re talking about is a list. Your targeted list. Your fine-tuned, always up to date list. It can be an email list or a mailing list; preferably both. It’s the list that has been tuned and manicured for you to reach your most likely prospects—a no-waste, highly targeted piece of gold. This gold is your greatest asset. With strategically planned marketing campaigns, these lists will land an ROI that you can take to the bank, time and again.
Make sense? We create, build and manage these lists. We have a highly sophisticated system that “nurtures your leads” into clients, keeping your list fresh and targeted. It is truly the best, most cost-efficient marketing tool since they heyday of print. It’s called iDirect.
Coupled with an amazing creative team that concepts targeted campaigns that will turn the heads of your prospects, it’s efficient and it works.
We decided we can create the greatest creative ideas, but without the right media vehicle, even the best idea can bring less than desired results.
Call Holly Sanger at 602.437.4545 for information about your greatest asset…your list. Don’t have a list? No worries, we’ll build one for you.
